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Google, The search engine gaint plans to make the Small - Screen e-Commerse more easy through adding a new BUY-BUTTON on small screen search results.The spoke men said this will be on screen in a week.
This will be an alternative to the mobile applications from the e-coomerce agents like amazone and e-bay. The BUY-BUTTON will appear on search results of certain products on mobile devices.When the user clicks on the BUY- BUTTON, they will be taken to another google page where the users can select the size, colour,shipping option and complete their purchase.
Google will helps the shoppers to store their payment options once and use it for future purchase. The risk of handling these sensitive informations will be handled properly by the techno-gaint.
The buttons will accompany only sponsored search results, not regular results driven by Google's basic search algorithm, the report said. At first they will only appear with a small percentage of Google's search traffic.
Google attends the concern of retailer- issue on the new BUY BUTTON and promise there will be somthing to keep them towards the market