Digital marketing is introducing yourself or your brand to the market through the digital media. Digital marketing includes the very orthodox media like television and radio. Emergence of social media have considerbly increased the influence of digital marketing. As per the latest reports peoples spend more than half of time on internet. This opens the huge posibility of introducing youself to the market.
Digital marketers monitor, what is being viewed, how often and for how long, sales conversions, what content works and what doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
The market is always open for the First and the Best . Be the first to meet the customer with the best is always a challenge to any business. Most of us are having the best with us for the cutomers,but normally fails to be the first, This leaks your revenue. Digital Marketing helps to showcases your best product to the customer.
Through digital media the customer reachability is high with zero redundancy. Social medias are open at all time, so the market is . Reach the customer and get the spontaneous reviews.It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.